Rivera named a winner in the 2026 Healthcare Marketing Impact Awards

Rivera, a pharmacy payment integrity company, has been named a winner in the 2026 Healthcare Marketing Impact Awards, presented by Modern Healthcare and Ad Age. The program honors healthcare marketing that pairs strong strategy with measurable results.

The recognition covers Rivera’s November 2025 rebrand from HealthPlan Data Solutions and the marketing program built in the year that followed. Working from a structured AI reference library grounded in Rivera’s verified data and terminology, Rivera rebuilt its website and brand guidelines, launched an educational article series, published original research on pharmacy payment integrity, and developed a pharmacy oversight assessment for health plan leaders.

Rivera thanks the health plans and partners who have been part of this work, and the pharmacy leaders whose candor in Rivera’s advisory board research shaped so much of it.

Read the winner profile: Ad Age → | Modern Healthcare →